How can you utilize video to stand out from other applicants? I created my YouTube account in 2008. Still, it took me until 2012, four years, to figure out how to use video to differentiate myself from other admissions consultants. You don't have four years. How can you use video to stand out now?
First, please understand why schools want to see your video.
As with written essays, schools ask for video responses because they want to get to know you. The schools are seeking to see how you present yourself visually and with little time to prepare or polish answers. They are testing articulation and presence in a way that essays can’t and at much less expense than interviews. In that sense, these videos are a pre-interview screening device in addition to a way to learn more about your likes and dislikes, achievements, dreams, goals, and challenges. Schools want to accept students who reflect well on them.
(7% impact)
(38% impact)
(55% impact)
I recently came across a study that claims that what you say (verbal communication) only accounts for 7% of the impact of your message. Your tone of voice (vocal communication) accounts for 38% of your impact. Perhaps most surprisingly, your visual communication (non-verbal physical behavior) conveys 55% of your impact. While I cannot verify these statistics, I do know that what we say is often less important than how we say it. Others do not always perceive us the way we wish to be perceived
Verbal communication (words) = 7% impact
Vocal communication (tone of voice) = 38% impact
Visual communication (non-verbal physical behavior) = 55% impact
(found at https://books.google.co.jp/books?id=bZbPjMPec1kC&pg=PA13; accessed 2015/10)
(7% impact)
Sample
Describe a unique perspective, skill set, or life experience you have. Articulate how it might benefit your classmates, enhance discourse in the classroom, and/or contribute to our school community.
Sample
Describe a unique perspective, skill set, or life experience you have. Articulate how it might benefit your classmates, enhance discourse in the classroom, and/or contribute to our school community.
Avoid slang or profanity
Always introduce yourself – opening (name and location) and closing (thank you)
Compare early VincePrep videos and more recent ones
Say something like, "Thank you for watching this video. I hope to see you on campus."
(38% impact)
Minimize verbal junk
What is verbal junk?
Verbal junk includes "umm," and "uh"
Why do we use verbal junk?
We sometimes make noises to fill the silence as we think
This verbal mitake happens when are are unprepared
Why is verbal junk problematic: too many "umms" and "uhs" detract from presence. We sound unprofessional. We appear to lack confidence
Solution: think for a few seconds before you reply and then minimize pauses that we tend to fill with “umms” and “uhs”
Be sure your room is quiet and you are loud (but not too loud)
Your voice sounds distorted, like a singer in a punk or metal band
If you can see the sound wave of voice in an audio recording software, you want to be just slightly in the red zone
We often speed up when unprepared
Speak as slowly as you can (show Mr. Aluminum sample)
Sample
Describe a unique perspective, skill set, or life experience you have. Articulate how it might benefit your classmates, enhance discourse in the classroom, and/or contribute to our school community.
(55% impact)
According to psychologists, visual communication (what you look like) accounts for more than half of the impact of your message. Is your presence weak or unconvincing? Is your physical appearance unprofessional? Are your hand gestures natural? Are you making eye contact? How are your facial expressions? Are you recording your video in the best location, with proper lighting? Is your camera placed at eye level?
You look scared, not confident
Dress neatly, as you would at a job interview
Follow any dress guidelines the school provides
Women, put on light make-up and minimal jewelry. If you wonder if your attire is too revealing, it is
Men, get a haircut and shave. Trim that beard or mustache, if you have one
Never let them see you sweat
Max the AC in the room where you will record but turn off all AC / fans when recording to avoid hum
Your video is only one minute; you should be able to finish your recording before the temperature starts climbing
Sit up straight and lean a little bit forward
Keep your hands in neutral position
Practice using them to emphasize certain points
The little green dot is your best friend
Remember to breathe naturally
Remember to smile
I know it is awkward speaking to a machine
When I record VincePrep videos, I put a photo of someone who makes me smile just above my computer’s camera
What is a good background? Also, check continuity (a viewer of one of my HBS videos noticed the Stanford alumni directory on my bookshelf)
Dark
Grab every portable light in your apartment / office and flood your face with light. You will feel strange, but look GREAT for your audience
Back-lit
Have the window in front of you, not behind you
Place the camera at eye level
If you are using a laptop to record your video, put it on top of some large books
When I first starting making VincePrep videos, I found the experience very unnatural. I hope I’ve improved with practice. You can too.
If you feel quite nervous about the video exercise or about speaking in public, consider joining Toastmasters and forcing yourself to speak publicly. You will improve your “presence” and gain confidence. Hopefully, you are reading this blog post months before you need to record your admissions video. If not, then please follow the steps below to practice with the time you have.
When recording your sample, put yourself in the exact setup you plan to use for the real thing.
What are some typical questions you can practice now? While you may not be able to prepare for a specific question, you definitely can and should prepare. Practice answering sample questions in 60 seconds or less. Then view the video. Did you avoid the verbal, vocal and visual mistakes listed above in this post? Once you have recorded a video that represents your best effort, contact your Agos Admissions Consultant to arrange a one-to-one session. Be sure to share your video as "unlisted" and include the URL in your email to your consultant. Here are a few sample questions to get you started:
UNDERGRADUATE STUDENT LIFE
What is the most interesting course you took as a student?
Why did you choose your college major?
PERSONAL INTERESTS
What do you do for fun?
What are your passions, interests, and hobbies?
What is one thing you’ve always wanted to try?
If you had an extra hour every day, what would you do with it?
If you could meet anyone (living or dead), who would it be and why?
What is your most treasured possession and why?
What invention during your lifetime has had the biggest impact on you and why?
Tell us about the most interesting place you’ve traveled to. What did you enjoy most about it?
If money was not a concern, what would you do?
What’s the best book you have ever read and why?
If you could witness any event —past present or future —what would it be?
What is the most meaningful thing anyone has done for you in your life?
If you could live anywhere in the world, where would it be and why?
TEAMWORK
How have you handled a difficult interaction? What did you learn from it?
What impact have you had on your co-workers?
LEADERSHIP AND ROLE MODELS
Whom do you respect most, and why?
What is your favorite motto or quote, and why?
What inspires you?
What word describes you best and why?
Tell us about the first job you ever had.
When you have a problem, whom do you approach for advice and why?
What accomplishment are you proud of?
What’s the best piece of advice you have ever received?
Tell us about an organization or activity in which you have dedicated significant time. Why was it meaningful to you?
How have you changed in the last five years?
What risk have you taken and what did you learn?
Describe a difficult professional decision you had to make. What were the consequences, and what, if anything, did you learn?
CONTRIBUTIONS
If you could teach a class on any subject, what would it be and why?
What is one interesting thing about you that you would want your future classmates to know?
Describe a unique perspective, skill set, or life experience you have. Articulate how it might benefit your classmates, enhance discourse in the classroom, and/or contribute to our school community.
Expect the worst. Our clients have reported system malfunctions and delays.
Send your Agos Admissions Consultant the link to your video. Be sure to make the video "unlisted," not "private." Please upload your video to YouTube. We recommend that you use the "Unlisted Video" setting so that only individuals who have the URL can view it. Only those who you send the link to will be able to view it. It isn't searchable. It won't be password protected but the only way it can be shared is if someone posts/shares the link applicants send, which we obviously won't be doing. Please click this link to learn more about creating “Unlisted” videos in YouTube: http://support.google.com/youtube/bin/answer.py?hl=en&answer=181547
The biggest mistake is simply not making a video. This video is an opportunity. Take it and make the most of it
What was well done, and what could be improved? Check the changes across four versions of my Columbia Business School essay tips recorded from 2012 to 2015.
Link ▸ https://youtu.be/tR5uKrfX-8E
Well done
▸ Original analysis (good content)
Could be improved
▸ Very long (one hour!)
learning back in chair
touching face
not smiling
Link ▸ https://youtu.be/PTcaniPIC0o
Well done
▸ Clear content, well structured
Could be improved
▸ Monotone (I sound low energy)
▸ Not smiling
▸ Not well lit
▸ Noise in the background (low grade hum probably caused by the AC unit running while I recorded the video)
Link ▸ https://youtu.be/LurfX3xpXpM
Well done
▸ Clear content, well-structured
▸ Personal insights combined with school-specific data points
Could be improved
▸ Less monotone than second attempt from 2013 but still some awkward pauses
▸ Strange lighting and echo (shot at friend's apartment, not an ideal set up)
Link ▸ https://youtu.be/jWQCDunkfzE
Well done
▸ Higher production value (opening music, titles)
▸ Clear content, well-structured
▸ Vocal delivery sounds relatively natural, especially when compared to 2012 and 2013 videos
Could be improved
▸ Audio inconsistent between opening theme music and Vince's spoken words
▸ Text on screen hard to read
▸ Could have created some visual aids to demonstrate key points
Preparation for Virtual Interview
Dress professionally, and maintain good posture and body language
Position your camera a little above your eye level, leaving your head and shoulders visible and 10-20% of the top of the screen unfilled
Sit facing your light source, allowing for a clear and bright video
Minimize background distractions and outside noise
Information is subject to change. Please verify all data with the schools.