What matters most to the Stanford GSB admissions office, and why

How to write

STANFORD GSB ESSAYS

Information is subject to change. Please verify all data with the schools. 

NEW for CLASS OF 2022 APPLICANTS

Think about the times you've created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? You are welcome to share up to three examples. (Up to 1500 characters, approximately 250 words for each example)

Essays


Essays help us learn about who you are rather than solely what you have done. Other parts of the application give insight to your academic and professional accomplishments; the essays reveal the person behind those achievements.


When writing your essays, resist the urge to “package” yourself into what you think Stanford wants to see. Doing so will only prevent us from understanding who you really are and what you hope to accomplish. The most impressive essays are the most authentic.


Essay Questions


We request that you write two personal essays. The personal essays give us glimpses of your character and hopes. In each essay, we want to hear your genuine voice. Think carefully about your values, passions, aims, and dreams prior to writing them.


Essay A: What matters most to you, and why?


For this essay, we would like you to:


Do some deep self-examination, so you can genuinely illustrate who you are and how you came to be the person you are.

Share the insights, experiences, and lessons that shaped your perspectives, rather than focusing merely on what you’ve done or accomplished.

Write from the heart, and illustrate how a person, situation, or event has influenced you.

Focus on the “why” rather than the “what.”


Essay B: Why Stanford?


Enlighten us on how earning your MBA at Stanford will enable you to realize your ambitions.


Explain your decision to pursue graduate education in management.

Explain the distinctive opportunities you will pursue at Stanford.

If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.


Length


Your answers for both essay questions combined may not exceed 1,050 words.  We recommend up to 650 words for Essay A and up to 400 words for Essay B. We often find effective essays that are written in fewer words.

Each of you has your own story to tell, so please allocate these words between the essays in the way that is most effective for you.  


Formatting


Double-spaced

Indicate the question you are answering at the beginning of each essay (does not count toward the word limit)

Number all pages

Upload one document that includes both essays


Be sure to save a copy of your essays, and preview the uploaded document to ensure that the formatting is preserved.


found at https://www.gsb.stanford.edu/programs/mba/admission/application/essays; accessed 2020/06

Information is subject to change. Please verify all data with the schools. 

Essay 1: What matters most to you, and why?

TIP 1: TELL YOUR STORY

First, I suggest you read the following advice from Derrick Bolton, former Director of MBA Admissions at the Stanford Graduate School of Business.


(found at http://www.gsb.stanford.edu/mba/admission/dir_essays-p.html; accessed 2011/07)

TIP 2: GET OUTSIDE YOURSELF

There are two ways to answer Stanford Essay 1: What matters most to you, and why?

 

Some clients look inside for the answer. They dig through their lives, write extensive memoirs, and emerge with their answer. Think of the Zen monk meditating on the sound of one hand clapping, or the lone physicist searching for an elusive subatomic particle.

 

Others start with a bunch of stories they want to share, then try to find the best theme to hold them all together. Think of selecting a Christmas tree. First, you imagine all of your favorite ornaments. Then, you try to find the sturdy frame that will display them properly. This is the outside in method.

 

I cannot say which method is better, but I know which one is faster: outside in.

 

As the round three deadline approaches, I encourage Stanford GSB challengers to start with five to seven stories you want to share. Then, eliminate those that have the least in common with the others. Through this process of elimination, you can find a pattern. As the pattern emerges, give it a name. This is the "what."

 

Finally, don’t forget the most important part of the question: why?

Often, my clients discover that their “why” has something to do with family influences. But the successful ones do not stop there. Our parents influence us, but we also make decisions that define our adult lives.

Whatever matters most to you should be that quality, value, or activity over which you simply have no choice. It defines you. If you did not do it, or pursue it, you would die, either literally or figuratively.

 

What keeps you alive?

 

What would you want written on your tombstone?

 

 

That's it? Really?

TIP 3: SHOW. DON'T TELL

The best writers show. They don't tell.


What does that mean?


"Don't tell me the moon is shining; show me the glint of light on broken glass." — Anton Chekov

 


Most writers emphasize the results of what happened. Can you show your thoughts, feelings, words, and actions to express an event or story? For example, we may say, "He is sloppy." This is telling. In order to truly convince your readers, make sure to show with details exactly what you mean. Save your assertions for the topic and controlling sentences. You can't tell us someone is a wonderful person, a talented musician or a spoiled child. We won't believe you. You must show us. Look for any opportunity to show us in real time, to act out, to let us feel. The difference will amaze you. For example, we may say, "His shoelaces are untied, his socks are mismatched, his shirt untucked, and his face unwashed." This is showing.


More tips here 

https://techwritingtodai.blogspot.com/2011/03/sdt.html

How do I SHOW, not tell?

Read my favorite writing coach, William Zinsser:

The content below is modified from Zinsser's On Writing Well, 25th Anniversary: The Classic Guide to Writing Nonfiction

Other versions of Zinsser's memoir writing tips can be found here and here.

Writing About Yourself

The Memoir

 

The crucial ingredient in memoir is, of course, people. Sounds and smells and songs and sleeping porches will take you just so far. Finally you must summon back the men and women and children who notably crossed your life. What was it that made them memorable—what turn of mind, what crazy habits?


Write about yourself, by all means, with confidence and with pleasure. But see that all the details—people, places, events, anecdotes, ideas, emotions—are moving your story steadily along. Make sure every component in your memoir is doing useful work.


Which brings me to memoir as a form. I'll read almost anybody's memoir. For me, no other nonfiction form goes so deeply to the roots of personal experience—to all the drama and pain and humor and unexpectedness of life. The books I remember most vividly from my first reading of them tend to be memoirs: books such as

 

 

What gives them their power is the narrowness of their focus. Unlike autobiography, which spans an entire life, memoir assumes the life and ignores most of it. The memoir writer takes us back to some corner of his or her past that was unusually intense—childhood, for instance—or that was framed by war or some other social upheaval.

CLICK HERE TO READ MEMOIR EXCERPTS

Start early, dig deep, and enjoy the process.

More Stanford hints are here

Essays 

We read your essays to get to know you as a person and to learn about the ideas and interests that motivate you. Tell us in your own words who you are.

In other parts of the application, we learn about your academic and professional accomplishments (i.e., what you have done). Through your personal essays (Essays 1 and 2), we learn more about the person behind the achievements (i.e., who you are).

Because we want to discover who you are, resist the urge to "package" yourself in order to come across in a way you think Stanford wants. Such attempts simply blur our understanding of who you are and what you can accomplish.

We want to hear your genuine voice throughout the essays that you write and this is the time to think carefully about your values, your passions, your hopes and dreams.

Truly, the most impressive essays are those that do not begin with the goal of impressing us.

Essay Format

Please use 12-point font, double-spaced.

Recommended fonts are Arial, Courier, and Times New Roman.

Indicate the essay question you are answering at the beginning of each essay. The question does not count against your 1,600 word limit.

Upload all three essays as one document.

Number all pages.

For additional information about writing your essays, please visit our website

TIPS FROM THE (old) BOSS

Writing Effective Essays advice from Derrick Bolton

advice from former Stanford MBA Admissions Dean Derrick Bolton

Regardless of the outcome of the admission process, I believe strongly that you will benefit from the opportunity for structured reflection that the business school application provides. I hope that you will approach the application process as a way to learn about yourself—that's the goal—with the byproduct being the application that you submit to us.

Rarely during our lives are we asked to think deeply about what is most important to us. Stanford professor Bill Damon’s book, The Moral Advantage: How to Succeed in Business by Doing the Right Thing, contained the following passages that might help you maintain the larger context as you delve into the essay writing process.

 

"We are not always aware of the forces that ultimately move us. While focusing on the "how" questions—how to survive, how to get ahead, how to make a name for ourselves—often we forget the "why" questions that are more essential for finding and staying on the best course: Why pursue this objective? Why behave in this manner? Why aspire to this kind of life? Why become this type of person?

 

These "why" questions help us realize our highest aspirations and our truest interests. To answer these questions well, we must decide what matters most to us, what we will be able to contribute to in our careers, what are the right (as opposed to the wrong) ways of behaving as we aim toward this end, and, ultimately, what kind of persons we want to become. Because everyone, everywhere, wants to live an admirable life, a life of consequence, the "why" questions cannot be ignored for long without great peril to one’s personal stability and enduring success. It is like ignoring the rudder on a ship—no matter how much you look after all the boat’s other moving parts, you may end up lost at sea."

 

Essay Philosophy

The Stanford MBA Program essays provide you an opportunity to reflect on your own "truest interests" and "highest aspirations."

While the letters of reference are stories about you told by others, these essays enable you to tell your own story, what matters most to you and why, as well as how you have decided you can best contribute to society.

Please think of the Stanford essays as conversations on paper—when we read files, we feel that we meet people, also known as our "flat friends"—and tell us your story in a natural, genuine way.

Our goal is to understand what motivates you and how you have become the person you are today. In addition, we’re interested in what kind of person you need the Stanford MBA Program to help you become.

Reflective, insightful essays help us envision the individual behind all of the experiences and accomplishments that we read about elsewhere in your application.

The most important piece of advice on these essays is extremely simple: answer the questions—each component of each question.

An additional suggestion for writing essays is equally straightforward: think a lot before you write. We want a holistic view of you as a person: your values, passions, ideas, experiences, and aspirations.

Essay 1

In the first essay, tell a story—and tell a story that only you can tell.

Tell this essay in a straightforward and sincere way. This probably sounds strange, since these are essays for business school, but we really don’t expect to hear about your business experience in this essay (though, of course, you are free to write about whatever you would like).

Remember that we have your entire application—work history, letters of reference, short-answer responses, etc.—to learn what you have accomplished and the type of impact you have made. Your task in this first essay is to connect the people, situations, and events in your life with the values you adhere to and the choices you have made. This essay gives you a terrific opportunity to learn about yourself!

Many good essays describe the "what," but great essays move to the next order and describe how and why these "whats" have influenced your life. The most common mistake applicants make is spending too much time describing the "what" and not enough time describing how and why these guiding forces have shaped your behavior, attitudes, and objectives in your personal and professional lives. Please be assured that we do appreciate and reward thoughtful self-assessment and appropriate levels of self-disclosure.


 

Essay 2

In the second essay, please note that there are two separate but related questions. Answer both! First, we ask you what you want to do - REALLY. Tell us what you aspire to do. You don’t need to come up with a "safe" answer because you’re worried that your true aim is not what we want to see. REALLY. What are your ideas for your best self after Stanford? What, and how, do you hope to contribute in your professional life after earning your MBA?

Tell us what, in your heart, you would like to achieve. What is the dream that brings meaning to your life? How do you plan to make an impact? We give you broad license to envision your future. Take advantage of it. You may, however, find it difficult to explain why you need an MBA to reach your aims if those aims are completely undefined. Be honest, with yourself and with us, in addressing those questions. You certainly do not need to make up a path, but a level of focused interests will enable you to make the most of the Stanford experience.

Second, we ask why Stanford. How will the MBA Program at Stanford help you turn your dreams into reality? The key here is that you should have objectives for your Stanford education. How do you plan to take advantage of the incredible opportunities at Stanford? How do you envision yourself contributing, growing, and learning here at the Graduate School of Business? And how will the Stanford experience help you become the person you described in the first part of Essay 2?

From both parts of Essay 2, we learn about your dreams, what has shaped them, and how Stanford can help you bring them into fruition.

 

Essay 3: Short Answers

Tell us about a time when you…

Unlike the two previous essays, in which you are asked to write about your life from a more holistic perspective, these questions ask you to reflect on a specific recent experience (within the last three years) that has made a difference to you and/or the people around you.

The best answers will transport us to that moment in time by painting a vivid picture not only of what you did, but also of how you did it. Include supporting details. What led to the situation? What did you say? How did they respond? What were you thinking at the time? What were you feeling at the time? Include details about what you thought and felt during that time and your perceptions about how others responded. From these short-answer responses, we visualize you "in action."

Good People Can Give Bad Advice

Moving beyond the specific essay and short-answer questions, I'd like to address a couple of myths.

Myth #1: Tell the Committee on Admissions what makes you unique in your essays. This often leads applicants to believe that you need to have accomplishments or feats that are unusual or different from your peers (e.g., traveling to an exotic place or talking about a tragic situation in your life).

But how are you to know which of your experiences are unique when you know neither the backgrounds of the other applicants nor the topics they have chosen? What makes you unique is not that you have had these experiences, but rather how and why your perspective has changed or been reinforced as a result of those and other everyday experiences.

That is a story that only you can tell. If you concentrate your efforts on telling us who you are, differentiation will occur naturally; if your goal is to appear unique, you actually may achieve the opposite effect.

Truly, the most impressive essays that we read each year are those that do not begin with the goal of impressing us.

Myth #2: There is a widespread perception that if you don't have amazing essays, you won't be admitted even if you are a compelling applicant.

Please remember that no single element of your application is dispositive. And since we recognize that our application has limits, we constantly remind ourselves to focus on the applicant rather than the application.

This means that we will admit someone despite the application essays if we feel we’ve gotten a good sense of the person overall. Yes, the essays are important. But they are neither our only avenue of understanding you, nor are they disproportionately influential in the admission process.

Accounting Versus Marketing

Alumnus Leo Linbeck, MBA '94 told me something on an alumni panel in Houston a few years ago that I have since appropriated.

Leo said that, in management terms, the Stanford essays are not a marketing exercise but an accounting exercise.

This is not an undertaking in which you look at an audience/customer (i.e., the Committee on Admissions) and then write what you believe we want to hear. It is quite the opposite. This is a process in which you look inside yourself and try to express most clearly what is there. We are trying to get a good sense of your perspectives, your thoughts on management and leadership, and how Stanford can help you realize your goals.

As Professor Damon would say, we are helping you ensure that your rudder steers you to the right port.

Derrick Bolton, MBA 1998

Assistant Dean for MBA Admissions

updated 6 July 2011

(found at http://www.gsb.stanford.edu/mba/admission/dir_essays-p.html; accessed 2011/07)

INTERMISSION

In a recent post to “Ask the School Experts,” the official website of the GMAT, the head of admissions for the Stanford Graduate School of Business (GSB) shared his take on what admissions committees are really looking for from prospective applicants.

Stanford GSB Assistant Dean and Director of Admissions Derrick Bolton explains that the MBA admissions process at most schools includes two separate processes: evaluation and selection.

Evaluation involves reviewing each application and assessing candidates in many areas. “We look for the most promising students in terms of intellectual distinction and professional merit,” Bolton writes, adding that this judgment is based on all of the information available – not just a single factor like college grades, essays, GMAT scores or any other element.

Though every school has its own admissions criteria, most are looking for candidates who exhibit intellect and leadership – a desire to learn and curiosity about the world combined with demonstrated ability to make a difference, Bolton says.

As for evaluating intellect, schools look toward scores and transcripts as a foundation. “But your approach toward your education is as important as your ability,” Bolton stresses. In evaluating leadership, admissions committees assess an applicant’s impact on the people and organizations around you and how those experiences impact you, according to Bolton. “Your leadership potential emerges through aspects including but not limited to athletics, community service, extracurricular activities, internships, research projects and part-time and full-time employment,” he writes.

The second process admissions committees must go through in creating an MBA class is selection. “Having evaluated each application, Admissions Offices then are faced with the difficult decisions of crafting a class: determining which candidates to admit among those evaluated as highly qualified,” he writes, adding that there are many more qualified candidates than there are places in an MBA program.

It’s not as easy as just eliminating candidates with weaknesses, Bolton says. “In an effort to create an engaging student community, we select those applicants who, collectively, represent a breadth of background, talent and experience,” he writes. “The reasons some applicants stand out more than others are not easily categorized, since excellence itself does not come in uniform dimensions.” This means that the selection process, by its very nature, is subjective.

“Complete your application authentically,” Bolton advises prospective applicants. Don’t fall into the trap of trying to shape your application to fit what you think an Admissions Committee is looking for because too often applicants think that view is narrower than it is, he cautions.

“Have confidence in what you have achieved. Be faithful to your passions. Trust in what you aspire to accomplish,” he urges. Look at the application process as an opportunity to truly explore your values and envision your potential, Bolton says.

(found at http://asktheexpert.mba.com/2012/07/30/what-are-admissions-committees-really-looking-for/; accessed 2012/08)

First, update your resume

My best resume video is here ▸ http://youtu.be/f9gyOmHJY5o 

My best resume blog post is here

My best resume links are here ▸ https://delicious.com/admissions/resumebonsai 

REAPPLICANTS

Admission to the Stanford MBA Program is very competitive. We cannot offer a place to as many applicants as we would like in any year.

 

If you are not offered admission you are welcome to reapply in a future application year. Each year we offer admission to reapplicants who present compelling applications.

 

What You Should Know

 

Use Current Application Materials

 

Feedback

Second, outline Essay 2 (goals, why Stanford?)

Essay 2: What do you want to do—REALLY—and why Stanford?

(suggested length 450 words / 1600 total)

Use this essay to explain your view of your future, not to repeat accomplishments from your past.

You should address two distinct topics:

your career aspirations

and your rationale for earning your MBA at Stanford, in particular.

The best examples of Essay 2 express your passions or focused interests, explain why you have decided to pursue graduate education in management,  and demonstrate your desire to take advantage of the opportunities that are distinctive to the Stanford MBA Program.

Third, share your ideas for Essay 1 (what matters most to you and why)

Tell us in your own words who you are. 

Vince’s best Stanford GSB MBA Class of 2016 Essay 1 what matters most to you … (#WMMTYAW) tips are here

Fourth, update your resume and begin filling in the online application data form short answers plus additional info

Online application data form short answer questions

Just for Fun

Your favorite place:

Your favorite thing to read:

Please describe yourself in up to 20 words OR choose up to 20 words to describe you. (Do not exceed 20 words, use bullets, or use hard returns.)

Additional Information

If there is any other information that is critical for us to know and is not captured elsewhere, please include it. Examples of pertinent additional information include:

Extenuating circumstances affecting academic or work performance

Explanation of why you do not have a Letter of Reference from your current direct supervisor or peer

Explanation of criminal conviction, criminal charges sustained against you in a juvenile proceeding, and/or court-supervised probation

Explanation of academic suspension or expulsion

Any other information that you did not have sufficient space to complete in another section of the application (please begin the information in the appropriate section)

Additional work experience that cannot fit into the space provided

Additional information about your academic experience (e.g., independent research) not noted elsewhere

Only complete this section if there is any other information that is critical for us to know but is not captured elsewhere (e.g., extenuating circumstances affecting academic or work performance). Do not include essays.

This section is limited to 250 kbs.

For further guidance on reporting additional information, please visit our website.

Fifth, confirm your recommenders

Letters of Reference

You are required to solicit three online Letters of Reference for your MBA application.

Two letters must be from professional/workplace recommenders.

One letter must be from a peer.

Three Letters of Reference Are Required

Two Professional/Workplace References

You must obtain at least one recommendation from your current direct supervisor.

If you are unable to provide a letter from your current direct supervisor, include a brief note of explanation in the Additional Information section of the online application. It is up to you to choose an appropriate replacement.

College seniors may use a direct supervisor from a summer, part-time, or internship experience. Alternatively, you may ask someone who oversaw you in an extracurricular, volunteer, or community activity.

Your second Professional/Workplace Letter of Reference must come from someone else in a position to evaluate your work—another supervisor, a previous supervisor, a client, etc.

Qualitative accounts of your intellectual and professional abilities are essential to us. As we read your letters of reference, we hope to discover specific descriptions and examples illustrating your potential to make a difference in the world.

Choose individuals who know you well, and who will take the time to write thorough, detailed letters with specific anecdotes and examples. The strongest references will demonstrate your leadership potential and personal qualities. We are impressed by what the letter says and how it reads, not by the title of the person who writes it or the native language of the recommender.

All letters of reference must be submitted by the deadline of the round in which you apply.

Guidelines for Letters of Reference

For more information on Letters of Reference, please review the appropriate instructions on our website.

Sixth, share ideas with each recommender

How to use Stanford GSB's Leadership Behavior Grid to secure authentic letters of recommendation for top MBA programs

How to use Stanford GSB's Leadership Behavior Grid to secure authentic letters of recommendation for top MBA programs

No other school has taken the time to define the difference between a 1, 2, 3, 4, and 5 rating. Why is this the case?

From my understanding, Stanford hired a leading strategic consulting firm to assess and overhaul their entire admissions process around 2007

If my understanding is correct, the Leadership Behavior Grid probably represents a significant investment

No wonder they have copyrighted it. So kudos to Derrick and his team for giving recommenders and applicants something concrete to dig their teeth into 

Even if you are not applying to Stanford, I encourage you to use Stanford’s Leadership Behavior Grid to organize your recommendation letter process

Step 1 - Assess yourself

Give yourself a 1, 2, 3, 4 or 5 based on the qualified details included in Stanford’s Leadership Behavior Grid

What were your highest ratings? 

What were your lowest ratings? 

Step 2 - Justify your highest and lowest ratings with real examples that your recommender may remember

Step 3 - share your Stanford Leadership Behavior Grid self-assessment, and the supporting examples, with your recommender and ask him or her to follow the same process before writing his or her references for all schools on your list (better to secure an unused reference now than to bother your supervisor on holiday). 

Information is subject to change. Please verify all data with the schools. 

for reference

Stanford Leadership Behavior Grid

(fall 2014 version) 

MASTER OF BUSINESS ADMINISTRATION LETTER OF REFERENCE

Professional/Workplace 

Peer/Team

Skill/Quality 

Results Orientation

1 Fulfills assigned tasks 

2 Overcomes obstacles to achieve goals

3 Exceeds goals and raises effectiveness of organization

4 Introduces incremental improvements to enhance business performance using robust analysis

5 Invents and delivers best-in-class standards and performance

Skill/Quality 

Strategic Orientation

1 Understands immediate issues of work or analysis

2 Identifies opportunities for improvement within area of responsibility

3 Develops insights or recommendations that have improved business performance

4 Develops insights or recommendations that have shaped team or department strategy

5 Implements a successful strategy that challenges other parts of the company or other players in the industry

Skill/Quality 

Team Leadership

1 Avoids leadership responsibilities; does not provide direction to team

2 Assigns tasks to team members

3 Solicits ideas and perspectives from the team; holds members accountable

4 Actively engages the team to develop plans and resolve issues through collaboration; shows how work fits in with what others are doing

5 Recruits others into duties or roles based on insight into individual abilities; rewards those who exceed expectations

Skill/Quality 

Influence and Collaboration

1 Accepts input from others

2 Engages others in problem solving

3 Generates support from others for ideas and initiatives

4 Brings others together across boundaries to achieve results and share best practices

5 Builds enduring partnerships within and outside of organization to improve effectiveness, even at short-term personal cost

Skill/Quality 

Communicating 

1 Sometimes rambles or is occasionally unfocused

2 Is generally to the point and organized

3 Presents views clearly and in a well-structured manner

4 Presents views clearly and demonstrates understanding of the response of others

5 Presents views clearly; solicits opinions and concerns; discusses them openly

Skill/Quality 

Information Seeking

1 Asks direct questions about problem at hand to those individuals immediately available

2 Personally investigates problems by going directly to sources of information

3 Asks a series of probing questions to get at the root of a situation or a problem

4 Does research by making a systematic effort over a limited period of time to obtain needed data or feedback

5 Involves others who would not normally be involved including experts or outside organizations; may get them to seek out information

Skill/Quality 

Developing Others

1 Focuses primarily on own abilities

2 Points out mistakes to support the development of others

3 Gives specific positive and negative behavioral feedback to support the development of others

4 Gives specific positive and negative behavioral feedback and provides unfailing support

5 Inspires and motivates others to develop by providing feedback and identifying a new growth opportunities as well as supporting their efforts to change

Skill/Quality 

Change Leadership

1 Accepts status quo; does not see the need for change

2 Challenges status quo and identifies what needs to change

3 Defines positive direction for change and persuades others to support it

4 Promotes change and mobilizes individuals to change behavior

5 Builds coalition of supporters and coordinates change across multiple individuals: may create champions who will mobilize others to change

Skill/Quality 

Respect for Others 

1 Is sometimes self-absorbed or overly self-interested

2 Generally treats others with respect: usually shares praise and credit

3 Is humble and respectful to all

4 Is respectful to all and generous with praise: ensures other opinions are heard

5 Uses understanding of others and self to resolve conflicts and foster mutual respect 

Skill/Quality 

Trustworthiness 

1 Shows occasional lapses in trustworthy behavior

2 Generally acts consistently with stated intentions

3 Acts consistently with stated intentions even in difficult circumstances

4 Is reliable and authentic even at some personal cost: acts as a role model for the values of the organization

5 Is reliable and authentic even at some personal costs: works to ensure all members of the organization operate with integrity

Based on your professional experience, how do you rate this candidate compared to her/his peer group? 

Below average 

Average 

Very good (well above average) 

Excellent (top 10%) 

Outstanding (top 5%) 

The best encountered in my career

Just for fun, compare Stanford’s super intense Leadership Behavior Grid with the HBS laissez faire LoR criteria, which only ask your recommenders to simply check a number without needing to parse and apply extensive, qualifying text

Reference HBS recommender criteria

Information is subject to change. Please verify all data with the schools. 

FOR REFERENCE

Essays help us learn about who you are rather than solely what you have done. Other parts of the application give insight to your academic and professional accomplishments; the essays reveal the person behind those achievements.


When writing your essays, resist the urge to “package” yourself into what you think Stanford wants to see. Doing so will only prevent us from understanding who you really are and what you hope to accomplish. The most impressive essays are the most authentic.


Essay Questions for the Class of 2018


We request that you write two personal essays. The personal essays give us glimpses of your character and hopes. In each essay, we want to hear your genuine voice. Think carefully about your values, passions, aims, and dreams prior to writing them.


Essay A: What matters most to you, and why?


For this essay, we would like you to:


Focus on the “why” rather than the “what.”


Essay B: Why Stanford?


Enlighten us on how earning your MBA at Stanford will enable you to realize your ambitions.


Length


Your answers for both essay questions combined may not exceed 1,150 words. Below are suggested word counts per essay, but you should allocate the maximum word count in the way that is most effective for you.


Suggested Word Count


Formatting


Be sure to save a copy of your essays, and preview the uploaded document to ensure that the formatting is preserved.


Editing Your Essays


Begin work on the essays early to give yourself time to reflect, write, and edit.


Feel free to ask friends or family members for constructive feedback — specifically if the tone and voice sound like you. Your family and friends know you better than anyone. If they think the essays do not capture who you are, how you live, what you believe, and what you aspire to do, then surely we will be unable to recognize what is most distinctive about you.


Feedback Vs. Coaching


There is a big difference, however, between “feedback” and “coaching.” You cross that line when any part of the application (excluding the letters of reference) ceases to be exclusively yours in either thought or word.


Appropriate feedback occurs when others review your completed application — perhaps once or twice — and apprise you of omissions, errors, or inaccuracies that you later correct or address. After editing is complete, your thoughts, voice, and style remain intact. Inappropriate coaching occurs when you allow others to craft your application for you and, as a result, your application or self-presentation is not authentic.


It is improper and a violation of the terms of this application process to have someone else write your essays. Such behavior will result in denial of your application or withdrawal of your offer of admission.


Additional Information


If there is any information that is critical for us to know and is not captured elsewhere, include it in the “Additional Information” section of the application. Pertinent examples include:


Extenuating circumstances affecting academic or work performance

Explanation of why you do not have a letter of reference from your current direct supervisor

Work experience that did not fit into the space provided

Academic experience (e.g., independent research) not noted elsewhere


Last Updated 6 May 2015

for reference

2014 - 2015 ESSAY QUESTIONS

Essays help us learn about who you are rather than solely what you have done. Other parts of the application give insight to your academic and professional accomplishments; the essays reveal the person behind those achievements. When writing your essays, resist the urge to “package” yourself into what you think Stanford wants to see. Doing so will only prevent us from understanding who you really are and what you hope to accomplish. The most impressive essays are the most authentic.

 

Essay Questions for the Class of 2017

We request that you write two personal essays. The personal essays give us glimpses of your character and hopes. In each essay, we want to hear your genuine voice. Think carefully about your values, passions, aims, and dreams prior to writing them.

 

Essay A: What matters most to you, and why?

A strong response to this question will:

 

Essay B: Why Stanford?

Enlighten us on how earning your MBA at Stanford will enable you to realize your ambitions.

A strong response to this essay question will:

 

Length

Your answers for both essay questions combined may not exceed 1,100 words. Below are suggested word counts per essay, but you should allocate the maximum word count in the way that is most effective for you.

Essay

Suggested Word Count

Essay A650-850

Essay B250-450

(found at http://www.gsb.stanford.edu/programs/mba/admission/application-materials/essays; accessed 2014/05)



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Information is subject to change. Please, verify all data with the schools.