Should your "Why MBA? / goals" essay be creative?

Clients sometimes ask me if their "Why MBA" (goals) essays should be creative. I say, no. Save your creativity for personal or contribution essays. Display your storytelling skills in your leadership essay by including rich details and multidimensional characters.

Goals = Rice

I like food metaphors. If your application essays are a Japanese meal, then your goals essay is the rice. No sushi chef gets three Michelin stars for the rice that holds up his succulent scallop. On the other hand, rice that tastes bad, overcooked, or underdone could end a cooking career. Readers outside Japan can substitute bread, potatoes or pasta - your starch of choice. Would you pay $10 for a gourmet hamburger that was served on a stale bun?

Bottom line: Great goals do not get you admitted, but unrealistic or unambitious goals can kill your application.

Make your "Why MBA" story functional. Use it to establish your credibility.
At the end of the day, admissions committees will admit you based on what you have already accomplished in the past, not on what you say you will do in the future.  After all, past behavior is usually the best predictor of future potential.
Please go to this page to read more tips on how to write your "Why MBA?" essay


- Updated by Vince on 2 Jun 2015




Vince's clients
admitted since 2007
Kellogg  24
Stanford 1
Tuck  8
Wharton  26

+8 Fulbright Scholars

Full list here




"You encouraged me to be genuine, and helped me find the right, true stories that captured who I am. In this way, you offer applicants not only an effective admissions advisory, but also a unique journey of self discovery and empowering dreams."

Harvard Business School Class of 2015, with Fulbright Scholarship (also admitted Stanford GSB)


"First, you limit the number of your clients so that you can maintain the high quality of your services while many other MBA consultants accept clients almost beyond their capacity. Second, you are really great 'catalyst.' Each question you asked me made me think and thus deepened my stories. Thanks to you, I was able to come up with excellent ideas that I could never come up with alone."

Kellogg Class of 2015 (also admitted Berkeley Haas)


More here

© 2007 – 2016 All rights reserved.