Clients sometimes ask me if their "Why MBA" (goals) essays should be creative. I say, no. Save your creativity for personal or contribution essays. Display your storytelling skills in your leadership essay by including rich details and multidimensional characters.
Goals = Rice
I like food metaphors. If your application essays are a Japanese meal, then your goals essay is the rice. No sushi chef gets three Michelin stars for the rice that holds up his succulent scallop. On the other hand, rice that tastes bad, overcooked, or underdone could end a cooking career. Readers outside Japan can substitute bread, potatoes or pasta - your starch of choice. Would you pay $10 for a gourmet hamburger that was served on a stale bun?
Bottom line: Great goals do not get you admitted, but unrealistic or unambitious goals can kill your application.
- Updated by Vince on 2 Jun 2015
I am a graduate admissions consultant who works with clients worldwide
I also serve as volunteer president-elect of The Association of International Graduate Admissions Consultants (AIGAC)
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Harvard Business School Class of 2015, with Fulbright Scholarship (also admitted Stanford GSB)
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